Efren Ledezma Veloz is a member of the large Ledezma family, many of which are potters from Mata Ortiz. He says he began to pot in 1995, learning from his brother Gerardo but a lot of his pottery more closely resembles that produced by his neighbor, Manolo Rodriguez.
Many of Efren's pieces are composed of a white clay body decorated with complex repetitive geometric designs in black and red. He also often superimposes painted animals like bees, birds or lizards in a contrasting single color over the background. Then he started making seed pots and plates with lizard and turtle appliqués.